Language Mastery was launched on the market in 2022, the company started to get its first customers, but it was still a fresh product that needed to be presented well, especially with new goals to enter the online space.
Therefore, in order to fulfill the goal, the following tasks are set:

• development of turnkey landing (a one-page page with a form for reservations and subsequent purchase of courses),
• corporate presentation design,
• design of banners for use in advertising of the company in social networks.

During the research, 5 main groups of potential users (target audience of English language courses) were identified:

1. Students and schoolchildren:
   Many students and schoolchildren have a compulsory foreign language course in their educational institutions or are interested in learning languages to improve their academic level or to secure better opportunities for a future career.
2. Professionals:
   Many people, working in various industries, need to know a foreign language, especially if their business relations or work involves interaction with international partners or clients.
3. Travelers and tourists:
   People who intend to travel or are already abroad may be interested in language courses in the country they are going to or are already in.
   
4. Expats:
   People moving to another country often want to learn the local language in order to integrate more successfully in the new environment, get a job and communicate with local residents.
5. Language Enthusiasts:
   Some people simply have a passion for learning different languages, exploring their cultural context, literature and history.

🧰 Used tools: Notion for analysis, FigJam for visualization.

1. Students and schoolchildren:
   Stress and psychological pressure from exams and educational requirements -> Searching for effective study methods to quickly master the material and receive support.
2. Professionals:
   Lack of time for language learning, especially for busy people -> Practical focus on spoken language and specific profession requirements.
3. Travelers and tourists:
   Culture shock and discomfort due to not knowing the language -> Phrases to facilitate communication and understanding local customs.
   
4. Emigrants:
   Stress and discomfort in a new environment -> Intensive courses, support and communication for social integration.
5. Language enthusiasts:
   Feeling of stagnation in the learning process -> Variety of topics and deepening of knowledge about culture, history and literature.

🧰 Used tools: Notion & FigJam.

The frequency of acquisition of foreign language courses by target categories and the most important factor were also investigated.

🧰 Tool: Notion.

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